The Itch for Niche!

The End of Mass Market Products.

Are you tired of selling mass-produced products in an oversaturated market and therefore having to fight against rock bottom prices? Good news is coming your way! The end of mass market: Go Small and Sustainable or Go Home! Mass production is dying because the world has changed! This strategy worked, until it didn’t! We need to return to our roots and once again meet the different interests and needs of our customers on an intimate level. We guarantee that this approach will result in greater value, satisfaction and loyalty from your customers.

At Vai Collection we have you covered!

Our brand is 100% originally designed and handmade in-house. We offer a beautifully coherent collection that is unique and innovative. Your competition cannot find this collection on cheap mass- market platforms.

Stand up and stand out!

It’s time for a breath of fresh air in your (online) store, this is not just your average jewelry collection! No effort has been spared when designing our collection and we always try to go the extra mile to create an original and innovative collection with a well-thought-out brand identity. Our jewelry pieces are unlike anything else on the market, and are sure to make your store stand out from the rest. We’re confident that our jewelry will leave a lasting impression on your customers.

Let’s be honest: have you ever seen such a contemporary and original jewelry collection?

Innovative products that add value to your business!

In today’s retail landscape, creating a memorable experience for your customers is crucial. That’s where our trendy diffuser jewelry collection comes in: it’s one-of-a-kind and can’t be found elsewhere.

Our “Diffuser Collection” is perfect for beauty and wellness environments, such as salons and spas. It’s an ideal complement to your existing services, as it enhances the customer’s overall experience. If you offer perfumes or essential oils, pairing them with our diffuser jewelry collection is a perfect way to increase sales.

Escape the ordinary! The “Diffuser Collection” is minimalist, unique and distinguishes itself from other jewelry lines. We use high-quality freshwater pearls and semi-precious stones and to guarantee the technical aspect, namely ‘the diffusion of essential oil or fragrance’, Lava stones.

We innovate for you. We are a team of dreamers, thinkers and makers and we love it!

Premium quality that sells!

Quality is the magic word when it comes to customer satisfaction and loyalty. Even younger generations are drawn to quality brands that are authentic. Vai Collection takes pride in creating sustainable quality jewelry that builds credibility and pays off in the long term. On the jewelry market you see a lot of brass, which is not durable. At Vai Collection we do not use brass, we only use high-quality materials opting for durable stainless steel! Our gold-look stainless steel jewelry is real gold (14K-24K) Ion plated (PVD).

Gold Ion Plating (PVD) on stainless steel jewellery:
Ion Plating, also known as IP Plating, Vacuum plating or PVD (Physical Vapor Deposition Process), is a new surface coating technique, now used in jewelry, that was developed by NASA scientists in 2010.
Difference between Ion Plating versus traditional Gold Plating:
Ion plating has a much higher scratch and colour resistance than traditional gold plating. Gold PVD coatings can be up to ten times thicker than traditional gold plating and provide better corrosion resistance to sweat, chlorine, etc.
Although IP plating can be used on any metal, stainless steel is a favourite choice because it provides a strong, affordable alternative to precious metals without sacrificing the appearance of the piece. When Ion plating is combined with stainless steel, the result is a hypoallergenic long-lasting piece of jewelry.

Advantages Ion plated (PVD) Jewelry:
*Durable and long-lasting colour
*Superior scratch resistance
*Increased lifespan
*The plating is hypoallergenic
*Easy to maintain
*8 to 10 times thicker and stronger than traditional platings
*Attractive and Affordable

Furthermore, the stones we use are of natural origin, no glass or plastic but semi-precious gemstones or freshwater pearls.

Do you agree your company deserves this level of quality?

Details and support that make the difference!

We would like to empower our retailers by supporting them as best as possible during their journey. This translates into thoughtful marketing with strong branding, where no detail is overlooked. Our minimalist boxes and matching cards are the perfect way to spoil your customers, while our displays give sales an extra boost.

Professional-looking product photos that tell a story and evoke emotion are crucial for the success of any web shop, as they act as your ‘ambassadors’ in all your online and offline marketing channels. We have put a lot of care and energy into our product photos to ensure that you and your company score on social media!

Trust and strong relationships are key to success. We support stores that believe in our brand and that is why we explicitly choose not to sell directly to private individuals.

We stand behind our values and are committed to achieve success together with you!

Don’t hesitate.

Professional customers, retailers,… log in or create an account in our webshop and enjoy professional prices and exclusive information about Vai Collection.

A dynamic team of Belgian designers/manufacturers based in Crete greets you!