Vai Collection is closed for business from Sept.9 till Sept.23, all orders made during this time will be shipped starting Sept. 25.
Inspiration for Merchants
Extra service to your customers with suitable boxes and cards.
For our B2B jewelry customers we have designed 3 different cards and matching boxes for each type of jewelry. These beautiful minimalist designs in combination with our displays reinforce the branding of Vai Collection.
How to Display Jewelry?
We have also designed 3 different types of displays with which you can realize a beautiful presentation. The style of our displays is very sleek and minimalistic. You get these displays for free when you order a collection. You can use them in your shop window or on your counter.
Your jewelry presentation is a very important aspect that can lead to generating sales.
What makes a jewelry presentation a success, is matching the presentation materials with the style of the jewelry collection that you offer.
Make the jewelry the focus. Be careful not to hide your jewelry with an excess of different display materials and other decorative elements. It’s easy to get carried away with adding too many decorations. Take a step back to look at your display and take a critical look at it. Does the presentation give a calm image in which the jewels stand out nicely? Sometimes less is more!
Not every type of earring, hoops for example, will fit on a regular display. At Vai Collection we have made you an easy tutorial to solve this problem.
Marketing and professional looking images for B2B jewelry…the road to success!
Vai Collection fully supports you as a retailer with the needed marketing and media tools to ensure a strong branding and a successful sale. Pictures are always available on white background, in detail and with a creative background and therefore suitable for all needs. We offer a full picture package with our logo, which is free to use in your online and offline communication as long as our logo remains visible.
No picture from this website without our logo may be reproduced and / or published, by means of print, photocopy, photo from photo, microfilm, digital or in any other way without prior written permission from us.
Contact us so we can provide you a download link to our ready to use picture and media package.
Try to purchase your collection cohesively.
It is best to purchase theme-collections in order to arrive at a beautiful, coherent range. From our own experience we have understood that a customer is more likely to make a purchase if he sees a beautiful, coherent collection presentation. This can be done by choosing a specific collection group or by choosing a colour theme.
Create Focal Points.
Creating multiple focal points is an essential aspect of visual merchandising. Placing the product under a beam of light on a pedestal or mannequin are the best ways of pulling attention to the customers.
Breathing space.
A crucial element of visual merchandising is space. Space creates overview and can help to accentuate the collections and guide your customer’s gaze. A common mistake is to clutter the displays with too much jewels. Don’t go overboard by wanting to cram too much into 1 display. What you can do is create space by making several display groups and then divide the jewelry over them, creating breathing space for the customer who goes through it.
Bundling sets
Bundling helps in directing attention to specific products in your store. Create beautiful sets with matching jewels. A bracelet that matches with earrings and matching necklace. This not only ensures a beautiful presentation, but also stimulates the customers to buy the whole set instead of just one item.
A fully developed collection
In order to achieve optimal resale, it is a good idea to put down a nice cohesive collection. This greatly stimulates sales in your store and gives a nice complete picture of the brand. We recommend ordering as few individual pieces as possible, but choosing really nice full themed collections. Another way to create a beautiful presentation is by choosing only one item but in all different available colours.
Even for your webshop that does not have a physical store with a showroom, your online customers also expect a good range of a certain brand.
This also ensures credibility of the brand and reinforces the feeling that you are 100% behind your choice to offer this brand. The customer picks up on this dedication and is therefore more likely to make a purchase
Own research shows that disjointed collections are perceived by the customer as a hodgepodge of leftovers, in contrast to a beautiful coherent collection.
A nicely filled display radiates an image, a feeling, a story. It arouses your customer’s interest and your client is more likely to purchase. We cannot emphasize enough how important it is to present a coherent, complete collection.
We always start from new designs in our design phase to form them into coherent collections. This also makes it much easier for you make a choice and to place an order. Of course, you are completely free to order individual pieces, but we certainly do not recommend this.
Good bright light
The way the store and jewelry are lit is crucial as it can influence a customer’s buying behavior. A brightly lit shop is much more attractive than a dimly lit shop. Brightly lit areas encourage impulse buying and reflect a certain ‘quality’ of your products.
Strategic use of lighting helps to create an atmosphere that matches the personality of the brand. Lighting can be used to literally highlight certain jewels. It will unconsciously influence the buyer in his way of purchasing in a positive way.
